Through a recent win in a competitive bidding process SightLine Digital has contractually partnered with CMRTA to exclusively manage all aspects of the all new CMRTA exterior bus advertising program. With our skilled staff handling your bus advertising needs you can rest assured that your campaign will be handled with as little effort on your part as possible. After several years of virutally no real bus exterior advertising program in the Metropolitan Columbia area we are proud to be working with CMRTA to bring this excellent advertising medium back to the market.

Bus advertising is huge!! Studies have shown that advertising on transportation is one of the most cost effective and most visible forms of advertising. If you are interested in advertising on the exterior OR interior of CMRTA buses please give us a call today. We will be happy to discuss your ideas. We will work with you closely throughout the process from initial discussion, to the production, installation, and eventual removal of the advertisement.

We will be updating this page rugularly with more information regarding the program, statistics, routes, and much more. To see the current rates please click the link below. The file is an Adobe PDF file and you will need Acrobat Reader to view it.

Click the Acrobat Reader logo below to get Acrobat Reader if you do not have this installed.

Click on the CMRTA bus below to get the current bus exterior advertising rate sheet.

As this program has just been started up some of the options are limited. We are working closely with CMRTA to make additional advertising options available such as a roof ad, whole bus exclusive package, and possibly full bus wraps. Check back often for updates or feel free to give us a call to discuss your ideas.

Click the CMRTA logo below to go to open CMRTA's website in a new window.

Columbia, SC Metro Area Information and Statistics

Columbia is the capital of and largest city in the U.S. state of South Carolina. Columbia is the county seat of Richland County, but a small portion of the city extends into Lexington County. The CMRTA bus routes cover the majority of the entire Midlands area within Richland and Lexington County which allows for excellent exposure to the Midlands area population of over 500,000 residents.

The metropolitan statistical area of Columbia has a population estimate of 689,878, according to the 2005 estimates performed by the U.S. Census Bureau. In Census 2000, the population for the then two-county metropolitan area (Richland and Lexington) was 536,691, of which about 78% was within the Columbia urbanized area proper (2000 pop.: 420,537). In June 2003, the United States Census Bureau added four more counties — Fairfield, Calhoun, Kershaw, and Saluda — to Columbia's standard metropolitan statistical area, giving its total population a significant boost. It now ranks as the largest in South Carolina.

Columbia's metropolitan counties include:

• Richland County
• Lexington County
• Fairfield County
• Calhoun County
• Kershaw County
• Saluda County

Located just 13 miles northwest of South Carolina's geographic center, Columbia is the primary city of the Midlands region of South Carolina, which comprises several counties in the central portion of the state. As such it is centrally located to the rest of the state. Founded in 1786 as the site of South Carolina's new capital city, it was one of the first planned cities in the United States. The area is often cited for its high quality of life offerings, with its many cultural amenities, parks, and recreational features. At the confluence of two major rivers, Columbia is one of the best destinations in the country for kayak and canoe enthusiasts. It is also known for its large number of independent theater groups. Columbia was recently one of 30 communities named "America's Most Livable Communities." The award was given by the Washington based non-profit Partners for Livable Communities and honors communities that are developing themselves in the creative economy.

For additional information on the Columbia, SC area please click the Wikipedia logo below.